Beats Lab · For hotels, venues and brands
Programming that brings people through your doors.
Live music, brunch sessions and cultural nights designed around your space, or white label events under your brand. We handle artists, production and promotion, wherever you are.
The Beats Lab experience
What makes a Beats Lab night different
Every event is designed to feel personal, welcoming and memorable, for your guests, your team and the artists on stage.
Unforgettable atmosphere
Live music, comedy and art in intimate settings that feel like a living room concert.
Inclusive and accessible
Events for all ages and backgrounds, where everyone belongs in our community.
Discover new talent
From local gems to international performers, every show is a chance to find your new favorite artist.
Connection beyond the stage
Meet artists, make new friends and join a community brought together by culture.
Good vibes, real impact
Every ticket supports a meaningful cause, so you are not just enjoying a show, you are making a difference.
Live Music
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Good Vibes
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Real Impact
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Live Music 〰️ Good Vibes 〰️ Real Impact 〰️
The Beats Lab Artist Community
Artists from far and wide with loyal fanbases
Our Experience
Venue + Brand Partners
Bring Beats Lab to Your Space
Transform your venue into a destination for
culture, community, and impact.
What we offer
Everything you need to make culture part of your venue
Beats Lab brings live music and cultural programming to hotels, restaurants, bars and brands. Since 2011 we have produced over 100 events across Europe and the US, with partners including Aethos, Sir Victor, Hotel Borneta and Volta.
Curated live music programming
Weekly, monthly or seasonal series designed around your space, from acoustic brunch sessions to rooftop DJ sunsets and intimate concerts.
White label events
Launches, client nights and guest experiences produced under your brand, with our team running everything behind the scenes.
Seamless production
We handle artist booking, sound, run of show and on-site coordination, so your team can focus on hospitality.
Impact built in
Every event supports a cause, giving your brand a genuine CSR and ESG story that guests and staff remember.
How it works
From first call to a full room
A simple process, managed by our team from start to finish.
Discovery call
We learn about your space, your guests and your goals, whether that is filling quiet nights, boosting food and beverage revenue or building community.
Programming plan
We propose a concept, artist lineup, calendar and budget. You approve every detail before anything goes live.
Promotion
We promote each event through your channels, our community and the artists' own fanbases to bring new people through your doors.
Event night and recap
Our team runs the night. Afterwards we share photos, attendance and funds raised, ready for your socials and reporting.
Why venues work with us
Programming that pays for itself
- New guests on quiet nights. Live programming gives locals a reason to visit midweek and off season.
- More food and beverage revenue. Guests stay longer, order more and come back for the next event.
- Content and visibility. Every event creates photos, video and social posts for your brand, plus reach through the artists' audiences.
- A story worth telling. Supporting a cause gives your venue a meaningful community and CSR angle.
Where we work
Rooted locally, working everywhere
We have produced events in Barcelona, Milan, Lisbon, Ericeira and Chicago, and we are always building programs in new cities. Wherever you are, we partner with local artists who bring their own loyal fans. See our case studies.
FAQ
Questions from venues and brands
How much does Beats Lab cost?
It depends on the format and frequency. We build every proposal around your budget, from a single event to a full seasonal series.
How far in advance should we plan?
Ideally four to six weeks for a single event and two to three months for a recurring series.
Do you work outside your current cities?
Yes. We work with local artists and partners wherever you are, in person or as part of a white label program.
Who chooses the artists?
We curate artists to match your brand, space and guests, and you approve the final lineup.
Which cause does the event support?
We can partner with a cause that matters to your brand or suggest one of our nonprofit partners.
What our partners say
Trusted by venues, artists and causes
“Their team curated more than 20 on-brand musical experiences for us, each one designed to enhance our atmosphere, attract new guests and strengthen our connection with the local community. They have played an important role in positioning our venue as a cultural touchpoint in Barcelona.”
Marina Riess, General Manager, Volta Barcelona
“These events brought in engaged audiences and helped increase both guest and local community traffic and consumption in a natural, authentic way.”
Marina RiessGeneral Manager, Volta
“The team was proactive and aligned the lineup, venue and marketing with our mission. We raised funds, reached a whole new audience and even gained new volunteers.”
Iain AndersonBoard Member, Esperança
“Playing at Beats Lab was truly one of the most memorable moments of my DJ career. Even more special was representing Brazil, my country, and supporting such a meaningful cause.”
NAC OliverArtist
“The event allowed us to reach a new audience that can support Iguality and learn more about equality and inclusivity. We look forward to the next one!”
Vincent Simon Van GrondelleFounder, Iguality
Ready to bring Beats Lab to your space?
Tell us about your venue or brand and we will come back with ideas, artists and a plan.